Wikipedia says: ” A brand is an overall experience of a customer that recognise an organization or product from its contenders in the eyes of the customer .” Or in other words: It’s everything that induces you unique and special for your clients. So have ever you asked yourself:
- What is my brand?
- What does it stand for? What is its name?
- When people think of my brand, what do I want them to think of?
These are all questions that are important to ask yourself. If you don’t know what your brand is and what it stands for, then how do you expect others to know?
Why Branding Is So Important For Your Business
There are so many Internet marketers who run their business more or less by accident. They simply want to earn some money and don’t really want to do all the” business stuff” they might have had to do in the days when Internet marketing didn’t exist.
It frankly makes a lot of sense that fewer Internet marketers think of branding. It is still easy to make money online these days in a way that it’s not necessary to use those “real” methods of establishing and growing a business.
As long as you have a high-quality product or drive enough traffic to links that are in the right places, you are able to induce marketings and earn a great income.
The problems arise when it’s time to scale your business up. This is important for those who are in product creation or are in the business of providing a service to others.
Sure, those who stay behind the scenes with affiliate marketing might not have to worry quite as much about branding. But if you’re building a list and come into contact with potential customers in your niche, you can really benefit from branding your own business. Your brand solidifies what your business is all about. When people think of you and your brand, they should think of all the reasons you’re different and better than the competition. If people can consciously and subconsciously associate positive feelings with your brand, then they’ll be more likely to buy from you.
The Parts of your Brand
You might be wondering what exactly goes into branding. It’s everything that has to do with your business, genuinely. Merely, it’s something you’re conscious of rather than the accidental or non-existent. Your brand is something you plan strategically.
Your brand might include having a catchphrase or a name people think of when they think of you and/ or your business. In some instances, you and your business are one and the same, so that’s something you’ll have to think about and understand before you go much further.
You have to know what you want people to know you as. You have to know what people should think of when they think of you and/ or your business. Everything, from your logos and graphics to your content, products, and promotions, should fall in line with your brand.
Setting Yourself Apart
I want to emphasize that, as one of the purposes of your branding, you should know how your business stands apart from the competition. There’s a lot of competition out there. If there isn’t, then you might be in the wrong business line because there are no customers. Expect and welcome your competitors because this also means the opportunities are good you can make some decent money by making waves in an already profitable line of business.
But, it’s important to stand out. You can’t and shouldn’t only do the same old things everyone else is doing.
What sets your business apart? There is an incredible number of Internet marketing challengers out there. You know how true that is–there’s no shortfall of IM’ers trying to sell you on this method and that method. There’s always a bright shiny object out there that’s calling your name.
Your branding should be set apart from that.
Figure out your unique selling proposition–your USP, before you move forward with your branding.
How to Get Your Brand Out There
You’re an Internet marketer, so you know a thing or two about promotion. Write down what your brand means to you and what it means to your audience. Focus on your USP.
Figure out your graphics and branding materials. Take a look at the content you release–both paid content and content you give away for free or are applied to drive traffic. Connect and unify everything you do in your business
You can spread the news of your brand and become more of an authority in your niche with your brand by networking on social media sites like Facebook and Twitter. You can create a Facebook group that’s representative of your brand and that helps people with things they need help with, for example.
Build an email list so you are able to build relationships with your audience.
Your goal should be for people to think of you and your brand first when it comes to the type of business you’re running. As time goes on, you want your brand to become synonymous with what people want and need in relation to your niche.
Build Your Brand
Building your brand is something that happens over time. Just develop a scheme along the following schedule for yourself for branding, starting today.
Ask yourself those tough questions I showed to you in the beginning. What is your company, what does it stand for, what do you want people to think of when they think of your company, how does your brand stand apart from others–you get the idea.
You might do some brainstorming initiated with. You can then solidify the things you brainstorm into firmer schemes and ideas.
Decide that you’re going to build a true, honest brand! This is one of the smartest decisions you are able to induce in business. This can assist you scale up and make a bigger impact on your audience.
Today is just the first step. You’ll continue to build your brand over time, with every move you stimulate in business. Everything, from the style you communicate with your audience, to your logo and graphics, to the products you release will fall under this brand. Every move you do will grow your brand to bigger and bigger.
This is exciting–get started and build your brand, today.