Email Marketing Basics
Email marketing is one of the best ways to develop passive income. First of all, it’s a direct connection between you and your readers. You’re in their inbox and you can communicate with them and make there day or bore them out. Email Marketing is about setting up a relationship with your communication partners – your List or your “tribe”. So it’s about great and consistent communication, done manually by writing mail by mail to a huge list or a so-called “autoresponder”, a mailing program, that stores the emails you created and sends them out based on the rules you define.
If you use an autoresponder company (and you definitely should ), you are able to write and store emails in your account that automatically get sent out to your list subscribers. These emails can contain connects that sell products you believe in–either your own products or products you’re promoting as an affiliate.
You could choose to store enough content to last a year or more if you wanted to. Write 100 emails over a day, add links to them, and load them up into your autoresponder account. Set them to deliver every few days or a couple of times a week or whatever works for you.
How is this passive? It’s passive because these emails will go out to new subscribers at the preset intervals you’ve ascertained ahead of time. Ideally, you’ll design a list-building funnel that will work for you day and night. So, someone who joins your listing today will get your email sequence in order–they’ll find the emails where you teach things and emails where you sell things. They’ll buy from you.
More people will join tomorrow, more people will join a month from now, and more people will join six months and a year from now. Those people will get your email sequence in order. So you’ll have hundreds and hopefully thousands of people receiving your well thought out, well-monetized autoresponder sequence. This can earn you some fantastic passive income.
You could be lounging on the beach, sleep, traveling, or working on another project wholly and still be earning passive income from your autoresponder series because your emails are being delivered without any further endeavor on your part when you are setting them up the first time.
Does that sound like a dream? There are few things better for online income and constructing a real business than email marketing. Focus on earning passive income from autoresponder emails and you can truly choose your income.
More On What Autoresponder Emails Are
As a short refresher, autoresponder emails are emails that are sent automatically by your email autoresponder company. Examples of these include GetResponse, Aweber, MailChimp, MailIt or Rapid Mailer.. (you’ll find more about them in another post).
You’ll start by including a Welcome email. This email will go out to new subscribers as soon as they subscribe after they confirm their email address if you are using double-opt-in. This welcome email will introduce you and give people an idea of what to expect from being on your email list.
You’ll then write and upload additional emails that will go out to your audience at the intervals you decide. You might want them to go out every day at first. Or, maybe simply every other day. Or, maybe once or twice a week is better for your audience. You don’t want to overwhelm people with your emails but you don’t want them to forget about you either.
Some of your emails will be very informative. Some will concentrate on relationship building–showing your email listing subscribers that you honestly and truly do care about them. Other emails will be monetized–either with links to your own product or products, you’re promoting as an affiliate.
More on How to Monetize Autoresponder Emails
Which products should be used to promote within your autoresponder? I highly recommend that you hand pick these products very carefully. Don’t select something only because you think it’s going to make you a lot of money. Part of your success in earning money passively with autoresponder emails is constructing relationships along the way. People have to come to trust you and your recommendations.
So, pay attention to your market and what they genuinely need and want. What are their biggest needs, passions, and desires? It can really help to investigate which products are already selling well, what people are talking about on forums, and what’s most positioned on social media.
In addition, to make sure, the products you make or promote are needed and wanted, study whether those topics and products are actually making money. Sometimes, people are interested in a topic but aren’t really willing to pay for information related to it.
You’re in this business to make money, so it induces sense to follow the money. What’s selling? What has staying power as an evergreen product to promote?
That brings up another topic–evergreen products vs. trendy products. Generally, you’ll promote evergreen topics within these long-term autoresponder sequences. That’s because you don’t know what will be hot a year from now. You want the products you promote to be just as fresh and relevant six months or a year from now as they are right now.
That doesn’t mean you should never promote trendy products–those can be huge moneymakers. You will merely promote those as broadcast emails instead of autoresponder emails. Broadcast emails go out to everyone at once instead of on a timed basis( based on when someone joined your listing) in the autoresponder sequence.
Write emails that are designed to presell the reader on buying the product. Whether it’s your product or an affiliate product, your goal in the email is to get people to that sales page. Not merely do “you’re supposed to” get them to click through and land on that marketings page, “you’re supposed to” presell them on buying the product before they even land there.
That entails knowing what their emotional points are. What are they desperate for? Connect with them on a personal level with the email. Don’t mention the product until their emotions are stirred and they’re reminded how desperate they are for a great answer … the solution you’re presenting to them.
Don’t be shy about including links to the sales page within your email, as well as a call to action to get people to click through your link.
Monetizing autoresponder emails isn’t difficult at all. It’s literally just such matters of linking to the sales page. But the route you do it is important. Pay attention to how email marketers you admire do it. Sign up for other listings in your niche to see how they do it. You’ll find your groove and what works for you.
Testing Different Monetization Options in Email Marketing
Since this autoresponder series will be a great asset for you, it attains sense to tweak it to higher profitability over time. If a specific promotion isn’t selling well, try switching it out with something different. Or, take a different angle with the route you’re pre-selling in your autoresponder email.
You might be surprised at what works or how a different way of phrasing things or a different subject line or call to action runs. Your skills as an email marketer will be enhanced over time as well.
Even though your goal is for this to be a great passive income stream for you, you might want to revisit your existing autoresponder emails every once in a while to tweak and test so that your passive income ultimately increases over time. The better your conversions, the better your income.
Sending Emails in Groups of Three
I highly recommend that you consider not monetizing in every email you send out. Sometimes, the build-up is needed to get people genuinely interested in what you’re talking about and selling.
You can do well in groups of three emails. The first email in a series can be one that introduces the topic related to the product you’re ultimately promoting. It can stir up emotions and attain people feel the ache they have from an unresolved problem.
The second email in a series can touch on those emotional phases and start to expose the answer. You can do some light preselling in this email.
The third email in the series can be a more specific, hard-selling email that immediately asks for the sale.
This type of thing can work well because it builds up to the sale and gets people interested. Send a different series/ promotion set of three emails every week or so for a potentially great, passive income with emails that convert far better than average.
Successfully Earning Passive Income by Monetizing Autoresponders
Hopefully, you’re getting really excited about the possibilities here. You can set up many different list house funnels and autoresponder email series that essentially run on autopilot. You can earn a nice passive income this way. Do yourself a favor and expend your time into email marketing, because it truly can assist you to build a real business and earn a fantastic passive income over time.
It takes its time – for sure it’s nothing for getting rich quick and overnight. But it’s a way to generate a regular income by consistent work of creating great content for your audience and keeping an eye on their needs and dreams. You’re building up a business over time. First you get more and more people on your list, than they start to engage with you and your information and products. And as a result of that, you’re earning money through Email Marketing.
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