Social media is a very important part of marketing on the web. In fact, it’s all but expected that your business is on social media these days. This entails Facebook, Twitter, Pinterest, Tumblr, Reddit, Instagram, LinkedIn and wherever else your target audience hangs out.

That’s a big part of what this is all about–being where your audience is. I recommend you create a Facebook page and/ or a Facebook group. This is a great place to start with your social media activities.

I recommend you take a look at other successful people in your niche and how they are handling social media. Then start emulating and brainstorming strategies based on what they’re doing successfully.

You can use social media for so many things. It’s a great style to drive traffic to your listing and web properties, it’s an awesome way to build relationships, and it’s ideal for showcasing that you’re an authority in your niche–someone to watch and follow.

Sales Copy and the Power of Persuasion

Part of marketing on the web is understanding how to write web copy and the power of persuasion. The web operates on content. Since you’re in business and you’re marketing yourself online, it’s important to understand the language of marketing.

Study copywriting and persuasion. It can be as simple as grabbing a few volumes on Amazon, reading some of my content on how to write copy, studying and emulating( not copying) copywriters and marketers you admire. And, most importantly of all, by practicing.

Your power to write effective copy will glisten through in everything you do online. Grab hold of that power to market on the web. Understand your audience and write immediately to the needs, passions, and longings of your audience and you’ll do well.

There is likely to be plenty of episodes inside this site about copywriting, so be sure to take advantage of them.

Paid Ads and Online Marketing

I’ve mentioned free ways of marketing online at this point. What about running paid ads? They can be extremely effective. You can use paid ads to see how effective a squeeze page or marketings page is, for example. It’s quick and easy data you can gather in hours instead of weeks or months like you’d have to wait with many free methods.

Facebook ads are particularly effective way of social media marketing because they allow you to target your audience very narrowly. Part of this is knowing precisely who your audience is. You set your budget, figure out a route to get those who click your ad to stick around, and then have a plan about what to do with that traffic.

That’s not the only alternative, of course. Google Adwords ads can also be very effective. There are certainly other players in town.

Running paid ads can pay off many times over. Many web business owners shy away from paying for ads because there are so many ways to market that are easy and free. At the same time, there are drawbacks to those methods. Paid ads can help you save hours and help you earn more money with less attempt. If nothing else, paid ads are perfect to use alongside free techniques like social media. Paid ads are a numbers game with earnings and costs. So if it’s done right, you earn more than you spend on ads – kind of a Perpetuum Mobile. And that’s absolutely necessary to scale your business up.

Bringing It All Together to Successfully Market Your Business

I could go on and on about marketing your business on the web, not just on Social Media Marketing, and I will – in many other lessons on this site. This one was designed to give you a solid overview so you can move forward to effectively market your business on the web.

I simply want you to be prepared. If you just start now, keep in mind that your marketing message is important. You need to be branding yourself from the very beginning, with consistency.

We live in an exciting time. It doesn’t matter whether you’re new or experienced, it doesn’t matter how many days you have or how much money “you’ve had” … you can market your business on the web. The playing field is as even as it ever has been–seize this opportunity to market online and achieve your goals.