You’re interested in starting your career as a digital marketer? Well, there’s no better time than now. The digital economy is still growing faster than traditional branches.
And digital marketing skills are still in high demand, the job market is booming. The company budgets for digital marketing are increasing and they will last for some more years. There are still not enough experts with a university exam or similar training and there’s more than enough potential for people with informal skills in this branch. So if you’re interested to start your career in the digital marketing world – the best time is now. If you’re able to do the job and offer great results – everybody is interested in your skills.
The digital marketing industry is both fast-growing and competitive. It’s easy for businesses to differentiate between candidates who have the willingness to learn, and who are willing to gain results. This industry doesn’t need exams, it requires passion and a desire to succeed.
You need to keep on top of industry news by following major digital marketing sites and influential people on social media. As the major players such as Google, Facebook and Twitter regularly tweak their paid advertising platforms and algorithms, you’re in for a wild ride if you don’t keep on top of the latest changes.
Start to meet people that are doing great in this industry, they are your potential support network when you run into problems. And they might open some doors to opportunities you might not have otherwise found. Attend industry meetups and conferences in your area to nurture relationships with other digital marketers and enhance your skill set through in-depth workshops and presentations.
Don’t wait for others ordering one of your services – just start your own projects first. Try out your own ideas and generate good results – they are your reference.
Test new ideas and theories in your own projects and get experience in various disciplines (like SEO, Blogging, Podcasts, Video Marketing, Social Media, etc.) and generate success. If you’re not just talking about digital marketing but really market your projects with good results – you will be recognized by others. Actions speak louder than words!
If your first projects are successful and your personal reference projects, you can start to establish yourself as a brand – market yourself as a marketer.
You don’t need to quit what you’re doing right now. Start a website or blog or Social Media Presence as a side project. Learn the buzzwords of marketing and what they really mean.
Start with something like google academy to understand the basic principle of online marketing and analytics. And get in contact with others.
It’s not forbidden to talk about something you love or like or you’re interested in. And it’s not forbidden to build up your own community of fans, followers or contacts. Your community is the basis of your marketing activities. And if you’re able to grow a community you know the most important fundamentals of digital marketing. The next step is monetizing your success – and there are various methods to start with.