Here are some tips that play an important role for the betterment of your business – App downloads: The more downloads you have, the more downloads you’ll get. App publishers should aim for a steady sum of downloads to rank highly.
Creating an app opens a whole new channel by which you can interact with your customers. Your app is a space wholly customizable to their needs. The problem in most instances is not the app itself, instead, it is the crucial step so often missed after the app is created, promotion.
Here are some helpful tips to start promoting your apps:
1. Get in Touch with your customers
Retain your customers by letting them know about your app’s idea and ask them what they would really like to see in it. How can you make the app more savvy and beneficial for them? Remember, your customer has their own audience and if you’re able to convince them, you’ll be hitting all the right notes to bolster your success and staying power.
2. Talk To Influencers
Be careful to only present content that is truly relevant for the influencers and their audience. While some marketers often offer monetary compensation in exchange for influencer promotion, we recommend you instead find influencers that truly value your company.
3. Establish Your Mobile Website
Including your app in your site could mean sectioning off a part of your site exclusively for the app. Or offer a pop-up page display whenever someone visits your site.
4. Feature the App in an Official Blog
Include your App in your regularly scheduled blog post. Create a complete blog post about your app and include a call to action at the end of every blog post to invite your viewers to download the app. Write your story about your app and let your audience know the purpose behind it.
5. Create a Demo Video
Videos are an easy way for you to showcase everything your beautiful and well-built app has to offer. For your demo video, create a simple 30 second commercial with the principles of Simon Sinek’s Golden Circle: Why, How, and What.
6. Take GREAT Screenshots
Adding captions and adding more visual elements to your screenshots is the best way to turn a boring app for a special purpose, into a high download winner.
7. Build A Great App Landing Page
A great landing page is must to promote your app. Add all the elements needed to acquire users, inform users, engage users and help them share easily.
Each Panel of your landing page has a single call to action, which leads directly back to the main call to action – to download the app. The main call to action is done as big buttons as links to the App Store and Google Play Store.
Add Social Proof – people that used your App and love to say something positive about it. This is really important to show potential users that it works.